Tutorial Ads startapp.com

Mobile Web Integration Guide
Introduction
This document guides you through the integration of the StartApp JavaScript tag.
Once integrated, the tag enables publishers to present ads in their mobile websites and applications.
Resource Details
In order to start displaying StartApp’s ads in your mobile website or application, simply add the code snippet below.
Update the content of the parameters according to the table below.
<div id="startappContainer"></div>
<script type="text/javascript">
// Required parameters.
var publisherId = '';
var productId ='';
var width =;
var height =;
// Optional parameters.
var userId = "";
var packageName = "";
var isp = "";
var contentRating = "";
var gender = "";
var age = "";
var category = "";
var networkType = "";
var geoLongitude = "";
var geoLatitude = "";
var subPublisherId = "";
var subProductId = "";
var domain = "";
var deviceManufacturer = "";
var deviceModel = "";
var userAdvertisingId="";
var noAdUrl= "";
</script>
<script type="text/javascript" src="http://www.startappexchange.com/js/startapp-tag.js"></script>
NOTICE: Please do not change the id of the div element in the tag ("startappContainer").Request Parameters
Field Required Type Description
publisherId Yes String Your StartApp Account ID, created in the Portal
productId Yes String Your StartApp AppID, created in the Portal
width Yes int The available width in pixels for the ad. Please choose from the
table in Appendix A.
height Yes int The available height in pixels for the ad. Please choose from the
table in Appendix A.
userId No String Android ID
packageName No String The package name of the application (relevant to in-app traffic)
isp No String Combination of country MCC + MNC from:
http://en.wikipedia.org/wiki/Mobile_country_code
contentRating No int Content rating maturity level of the product. Please choose from
the list in Appendix B.
gender No int Values: {0,1}
0 - male
1- female
age No int Values: {1-99}
category No string The category of the application or mobile website. Please choose
from the list in Appendix C.networkType No int Values: {0-16}. Please choose from the list in Appendix D.
geoLongitude No string GPS location longitude, Example: 44.000000
geoLatitude No string GPS location latitude, Example: -2.000000
subPublisherId No string Identifier of the publisher in your network, for tracking purposes
subProductId No string Identifier of the product in your network, for tracking purposes
domain No string The domain of the website (for mobile web traffic)
deviceManufacturer No string The manufacturer of user’s device
deviceModel No string The model of the user’s device
userAdvertisingId No string The user’s advertising ID (IDFA for iOS or Advertising ID for
Android)
noAdUrl No string URL to call when there is no matching ad to showExample
<div id="startappContainer"></div>
<script type="text/javascript">
// Required parameters.
var publisherId = '856974125';
var productId ='65437653';
var width =320;
var height =480;
// Optional parameters.
var userId = "";
var packageName = "";
var isp = "";
var contentRating = "";
var gender = "";
var age = "";
var category = "";
var networkType = "";
var geoLongitude = "";
var geoLatitude = "";
var subPublisherId = "";
var subProductId = "";
var domain = "";
var deviceManufacturer = "";
var deviceModel = "";
var userAdvertisingId="";
var noAdUrl= "";
</script>
<script type="text/javascript" src="http://www.startappexchange.com/js/startapp-tag.js"></script>Appendix A
Creative Types and Dimensions
Ad Type Dimensions Comments
Full page interstitial 320x480 Portrait
Full page interstitial 480x320 Landscape
Banner 320x50
Banner 300x50
Banner 300x250
Full page interstitial 768x1024 Tablet Portrait
Full page interstitial 1024x768 Tablet Landscape
Banner 728X90 Tablet
Banner 1024X90 Tablet
Appendix B
Content Rating Values
Content rating maturity level of the product. When used, the response ad must be in the same level or lower. For more information on
the android content rating, check http://goo.gl/IPKKqw. As for iOS, the ratings are age based. From 4+ for everyone, 9+, 12+ and 17+ for
high maturity.
0 - Everyone
1 - Low maturity
2 - Medium maturity
3 - High maturityAppendix C
Application Category Values
A1 - Books&Reference
A2 - Business
A3 - Comics
A4 - Communication
A5 - Education
A6 - Entertainment
A7 - Finance
A8 - Health&Fitness
A9 - Libraries&Demo
A10 - Lifestyle
A11 - LiveWallpaper
A12 - Media&Video
A13 - Medical
A14 - Music&Audio
A15 - News&Magazines
A16 - Personalization
A17 - Photography
A18 - Productivity
A19 - Shopping
A20 - Social
A21 - Sports
A22 - Tools
A23 - Transportation
A24 - Travel&Local
A25 - Weather
A26 - Widgets
A27 - Game Action
A28 - Game adventure
A29 - Game arcade
A30 - Game board
A31 - Game card
A32 - Game casino
A33 - Game casual
A34 - Game educationalA35 - Game family
A36 - Game wallpaper
A37 - Game music
A38 - Game puzzle
A39 - Game racing
A40 - Game role playing
A41 - Game simulation
A42 - Game sports
A43 - Game strategy
A44 - Game trivia
A45 - Game widgets
A46 - Game word
I1 - Books
I2 - Business
I3 - Catalogs
I4 - Education
I5 - Entertainment
I6 - Finance
I7 - Food & Drink
I8 - Games
I9 - Health & Fitness
I10 - Lifestyle
I11 - Medical
I12 - Music
I13 - Navigation
I14 - News
I15 - Newsstand
I16 - Photo & Video
I17 - Productivity
I18 - Reference
I19 - Social Networking
I20 - Sports
I21 - Travel
I22 - Utilities
I23 - WeatherAppendix D
Network Type Values
0 - Unknown
1 - GPRS
2 - EDGE
3 - UMTS
4 - CDMA
5 - EVDO revision 0
6 - EVDO revision A
7 - 1xRTT
8 - HSDPA
9 - HSUPA
10 - HSPA
11 - iDen
12 - EVDO revision B
13 - LTE
14 - eHRPD
15 - HSPA+
16 - WIFI